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SXSW Day 4 Photo Highlights

posted by Marjana Jaidi on March 17, 2012

After spending the morning at panels (including a phenomenal interview between Steven Stoute and Nas), I headed straight to The FADER FORT presented by Converse.



The first person I ran into was mash-up master Terry Urban, who was just wrapping up his set.


Terry was hanging out with producer and engineer Young Guru, who DJed some shows earlier in the week.


Kiwi songstress Kimbra delivered a solid performance. This week marks her first string of performances in the United States, in support of her upcoming album, Vows, which will be released in the US on May 22.


Hudson Mohawke kept the crowd hyped between sets.


Blood Orange (aka Dev Hynes) played a one-man gig and showed off is many talents (the man can wail on the guitar!). Blood Orange gearing up to tour in support of Florence and the Machine in April and May.


During Dev's set, friend and collaborator Theophilus London showed support from the sidelines. The two worked together on "Flying Overseas", featuring Solange Knowles, who was also present at the show.



The crowd sang along during The-Dream's set.


Black Hippy came out next, with ScHoolboy Q, Jay Rock and Ab-Soul each taking a turn at the mic, warming up the crowd for Kendrick Lamar. The quartet has reportedly signed a joint venture deal with Aftermath Entertainment and Interscope Records.


Kendrick Lamar took the stage and closed out the third day of the FADER FORT presented by Converse.


After a quick bite and a margarita at the Roaring Fork, we headed to the Hype Machine's Hype Hotel, where Guards had already taken the stage.


Next up, White Rabbits delivered what might have been my favorite show of the week (so far). Their sound is heavily influenced by Radiohead, but they definitely bring something new to the party. Check them out on Spotify or buy their music HERE.