Become an Amplifier: BottleRock Napa Launches Crowd-Sourced Ticket Sales
BottleRock Napa 2013 by Laura Baker-Finch
Napa Valley, California -- The third annual BottleRock Napa music, wine, and food festival returns this May 30-June 1, and in preparation, has announced a new marketing tool called BottleRock Amplifier.
BottleRock Amplifier turns any festivalgoer into a personal box office. Fans are invited to promote the festival and sell tickets, and in return, are rewarded with commissions, VIP, and Platinum passes.
Any single person or non-profit is welcome to promote the festival. The process is super simple: at no cost, Amplifier users receive promotion codes that unlock savings of up to $50 off festival passes. A digital folder of flyers, graphics, and a "How To" guide is then made available, so that Amplifiers can spread the word. For every 10 tickets sold, the promoter earns a 10% sales commission, and rewards increase with the amount of tickets sold.
The unique marketing strategy is a way to promote the festival in a time crunch, and also provide an opportunity for the community to get as involved as possible.
Register to be a BottleRock Amplifier now, and stay tuned for further BottleRock Napa coverage.