Become an Amplifier: BottleRock Napa Launches Crowd-Sourced Ticket Sales

posted by Ilana Dadras on April 10, 2014

BottleRock Napa 2013 by Laura Baker-Finch

Napa Valley, California -- The third annual BottleRock Napa music, wine, and food festival returns this May 30-June 1, and in preparation, has announced a new marketing tool called BottleRock Amplifier. 

BottleRock Amplifier turns any festivalgoer into a personal box office.  Fans are invited to promote the festival and sell tickets, and in return, are rewarded with commissions, VIP, and Platinum passes. 

Any single person or non-profit is welcome to promote the festival.  The process is super simple: at no cost, Amplifier users receive promotion codes that unlock savings of up to $50 off festival passes.  A digital folder of flyers, graphics, and a "How To" guide is then made available, so that Amplifiers can spread the word.  For every 10 tickets sold, the promoter earns a 10% sales commission, and rewards increase with the amount of tickets sold.

The unique marketing strategy is a way to promote the festival in a time crunch, and also provide an opportunity for the community to get as involved as possible.

Register to be a BottleRock Amplifier now, and stay tuned for further BottleRock Napa coverage. 

See Also:

BottleRock Napa to Return in 2014
A BottleRocket's Guide to Napa Valley Wineries
The Cure, Outkast, Weezer to Headline BottleRock Napa 2014