New York City -- Electric Zoo has launched an anti-drug campaign for its 2014 installment entitled "Come to Life" with a new PSA that festivalgoers are required to watch before they can activate their wristbands.
The two-minute video - called "The Molly" and written and directed by Dexter-creator James Manos Jr. - shows a sweaty fan take what appears to be some sort of MDMA before subsequently freaking out and fading into darkness, perhaps signifying an overdose. Check out the video below.
"Molly can cause you to not only miss the moment, alienate your friends and have an overall adverse and unpleasant experience…but can also make you sick and can even be fatal," said festival founders Laura De Palma and Mike Bindra in an accompanying statement. "Fans will experience how great it is to ‘Come To Life’ at our concerts from lights, sounds and crowds."
While the clip may slightly remind viewers of Reefer Madness
, "Come to Life" is a necessity in an industry recently ravaged by drug-related deaths. You can find more information on the campaign's now-live website
. When Electric Zoo was approved to return in 2014
, festival organizers promised further crackdowns on substance abuse at the festival by employing thorough pat-downs, drug-sniffing dogs, and undercover officers to name just a few new security measures.
Electric Zoo will take place August 29-31 on Randall's Island, and tickets are currently on-sale
with three-day general admission passes costing $369. If you plan to attend, check out our Electric Zoo Festival Guide
for travel insights, local recommendations, and more.