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Festival Spotlight: Identity

posted by Cultivora on June 04, 2012

EDM fans get ready for IDENTITY, the first touring “electronic ONLY music festival." Identity will bring EDM to 15 cities in North America with tour stops in Boston, Atlanta, Miami, Dallas, San Francisco, San Diego, New Jersey, New York, and more.

Identity will feature leading names in EDM such as Paul van Dyk, Kaskade, Pretty Lights, Rusko, Avicii, Steve Aoki, Bingo Players, DJ Shadow, Skrillex, Pete Tong, Chuckie, Booka Shade, Modeselektor, the Crystal Method, and Nero; as well as leading artists in bass music, such as Showtek, Excision, and Noisia.

To add more excitement to the line-up, Swedish DJ legend Eric Prydz will overcome his fear of flying and perform a unique live show to promote his new album "Eric Prydz Presents Pryda." Prydz has not played in the United States since 2007, so get ready to show Prydz that America is worth the flight.

These world-class artists will be dropping beats in major amphitheaters across America previously reserved for rock bands, giving fans the full electronic music experience. There are about 20 performances throughout July and August scheduled to keep everyone dancing from the afternoon to long after the sun comes down.

Tickets are now available for $40-$60, depending on the venue. Not surprisingly, New York sold out within the first 24 hours; re-sale tickets are now available on Stub-Hub averaging at $120.

On June 1 Identity kicked off its Identity Festival June Photo-A-Day Challenge, a chance to win tickets or a VIP upgrade. Identity provides a theme each day in June to snap a photo of. For more news updates and info on how to win tickets check out Identity News.

Tour dates and cities:
7/19 Cincinnati, OH - Riverbend
7/20 Detroit, MI - Elektricity Festival Grounds
7/21 Toronto, Canada – Echo Beach powered by Rogers
7/26 Boston, MA - Comcast Center
7/27 Washington DC - Jiffy Lube Live
7/28 Wantagh, NY – Nixon at Jones Beach Theater
7/29 Camden, NJ - Festival Pier at Penn's Landing
8/2 Atlanta, GA - Aarons Amphitheatre
8/3 Tampa, FL - 1-800 Ask Gary Amphitheatre
8/4 Miami, FL - Klipsch Amphitheatre at Bayfront
8/10 Dallas, TX - Gexa Energy Pavilion
8/11 Houston, TX – Cynthia Woods Mitchell Pavilion
8/17 San Francisco, CA - Shoreline Amphitheatre * Ticket on-sales 5/29
8/18 San Diego, CA - Cricket Amphitheatre * Ticket on-sales 5/29
8/19 Phoenix, AZ – Pavilion Amphitheatre