Jim Lahey of Sullivan St Bakery and Co. Talks GoogaMooga

posted by Marjana Jaidi on May 15, 2012

Funny story: I was at NYC's Maialino a few weeks ago, enjoying my usual breakfast (the Contadino and, if I'm feeling indulgent, a Toffee Glazed Brioche Bun). While I'm usually one to mind my own business, my ears perked up when I heard someone at the neighboring table mention "GoogaMooga", the latest festival from Superfly Presents, the brains behind Bonnaroo and Outside Lands.

It was none other than Jim Lahey, the owner of Sullivan St Bakery and Co., two of the 75 vendors that will be serving delectable delights at GoogaMooga in Prospect Park May 19 and 20. Jim, who started his career as a sculptor and recently released a new book, "My Pizza: The Easy No-Knead Way to Make Spectacular Pizza at Home," was nice enough to give us a sneak preview of what to expect from Sullivan St Bakery and Co. this weekend.

Side note: As part of my "research" for this article, I tried the Tomato Strecci that Jim mentions below, and it's absolutely phenomenal - definitely try a piece if you're at GoogaMooga this weekend, or stop by Sullivan St Bakery, which is opening a new location on 24th Street and 9th Avenue this June.

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Where are you from?
Long Island.

What do you have planned for GoogaMooga? Do you know what you're planning to serve? How will you have to modify your dishes for the festival setting?
No modifications necessary. In the Pizza Pavilion, Co. will be making the Rosa Pie and Stracciatella Pie from my new book, My Pizza: The Easy No-Knead Way to Make Spectacular Pizza at Home. In the marketplace, Sullivan Street Bakery will be making a new Ham and Cheese Sandwich and Tomato Strecci. We’ll also have basil lemon iced tea to go with everything.

Have you ever done anything like this before?

Have you ever been to a music festival? If so, which was your favorite, and why?
Music concerts? Yes. Spoken-word festivals? Yes. Music festivals? Not yet…

Do you go to food festivals? If so, which one(s) is (are) your favorite(s)?
I’ve been to the Food & Wine Classic in Aspen and, of course, the South Beach Wine & Food Festival.

What is your ideal vacation? Any favorite vacation spots?
I’m partial to the Round Hill Hotel in Montego Bay, Jamaica.

What's your favorite thing to do in New York City?
I like to take random subway rides and visit outlining parts of the city.

Other than your own establishments, what is your favorite restaurant in New York City? What dish do you recommend?
Bar Pitti for their sautéed liver.

Who or what inspires you? Are there places you like to go for inspiration?
Any moment when I’m device-free, I’m inspired.

Do you still actively create sculptures? If so, what's your medium of choice?
Yes, out of dirt, chlorophyll and worms on my rooftop garden.

Who are your favorite sculptors?
Anish Kapoor, Michelangelo and Richard Serra instantly come to mind.

Do you have any hidden talents?
Yes, I do.

Any current or upcoming projects you'd like to share?
I’m opening my new micro Sullivan Street Bakery location (236 9th Avenue) on June 6, which also happens to be my birthday!

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Sullivan Street Bakery
236 Ninth Avenue
New York, NY 10001
(Opening June 6)

533 West 47th Street
New York, NY 10036
+1 (212) 265-5580

230 Ninth Avenue
New York, NY 10001
+1 (212) 243-1105