Lollapalooza Attempts to Go Cashless with Digital Wristbands
Lollapalooza 2013 via the festival
Chicago, Illinois -- Lollapalooza announced today its plan to go cashless in 2014 with new wristband technology. The wristbands will use radio frequency identification (RFID) to charge personal credit cards for purchases at festival vendors.
Lolla Cashless claims to be the first system of its kind in the U.S., although Mysteryland in Bethel Woods, New York had a similar system in which festivalgoers would load up cash onto their wristbands prior to the festival. This is no new technology, however, to music festivals in Europe - for example, Wireless Festival and Squamish Valley Music Festival have both used RFID wristbands for purchases.
For Lolla, attendees will be sent their wristbands in advance and have the option to register a credit or debit card with them. When purchasing items at the festival, all the holder needs to do is tap his/her wristband against the appropriate pad and enter a PIN code for added security. The payments will be reflected on the registered credit/debit card. Attendees who commonly lament high ATM fees on festival grounds will most likely welcome this new technology.
Lollapalooza will take place August 1-3 at Grant Park in Chicago. General admission and VIP tickets are currently sold out, but a few far more expensive options are still available.
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