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New Festival Alert: FarmBorough in New York City

posted by Marjana Jaidi on October 29, 2014

Alan Light, Dierks Bentley, Brian O'Connell, and Jordan Wolowitz by Marjana Jaidi

New York City -- Live Nation and Founders Entertainment (the brains behind Governors Ball) are joining forces to produce New York City’s first-ever country music festival. Dubbed FarmBorough, the festival will debut on Randall’s Island June 26-28, 2015, with Dierks Bentley, Luke Bryan, and Brad Paisley as headliners.

In a press conference at the Gramercy Park Hotel, Dierks Bentley, Brian O'Connell (President of Country Touring, Live Nation), and Jordan Wolowitz (Co-founder and Partner at Founders Entertainment) sat down with Alan Light to shed some light on this new endeavor. Here are a few highlights from the announcement:

On calling New York City home:


Brian O’Connell: This is New York City, this is a global destination… Founders [Entertainment] seem to have cracked the code on New York City festivals with Gov Ball.

Jordan Wolowitz: A lot of festivals had tried to do Long Island or New Jersey, and brand it as a ‘New York City’ festival, but that just doesn’t work for New Yorkers. If you ask them to travel 45 minutes, that’s probably too much. With Randall’s they can hop in a cab and be there in 15 minutes.

O’Connell: New York City is part of our festival, and we want people to come and use New York City as part of the festival. Go to your favorite restaurants, stay at your favorite hotel, make a weekend out of it. Get out of Wichita, go to New York City and see what this amazing place has to offer.

On the state of Country Music:

Wolowitz: It's gone pop, with a capital P, meaning you've got country artists on the cover of Rolling Stone, topping the charts, six of the top 10 touring acts are country, it's just gotten big. And when things are big, it works in New York City. 

Dierks Bentley: This is the future of what’s happening in country music, I’m so excited. I’ve had a chance to play Lollapalooza as a country artist and I’ve played Bonnaroo a couple times, and I’ve always been jealous of what the rock world has in terms of festivals. In country music we talk about ‘fair and festival season,’ but really, it’s just fair season, we don’t have the festivals. I love the fairs, but you wouldn’t go explore the grounds at a fair.

Three-day passes, which start at $225, go on sale on Thursday, November 6 at 10 AM. If you’re not well-versed in country music, tune into the CMAs on November 5 for a preview of what to expect. 


Dierks Bentlety and Brian O'Connell with Founders Entertainment partners Jordan Wolowitz, Yoni Reisman, and Tom Russell

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