Top 6 Panels for CMJ Music Marathon 2014

posted by Dan Murphy on October 16, 2014

CMJ 2013 by Marjana Jaidi

New York City -- While access to hundreds of different showcases around NYC is the main perk of registration for CMJ Music Marathon, badge-holders know CMJ also offers some of the most insightful and informative conference programming out there. Therefore, we've compiled a list of six essential panels to attend this year with the subjects divided into music festivals (duh), artist strategies, and special interest. So no matter whether you're a festival organizer, band member, or general music fan, there's a must-attend panel just for you.


Big Names and Beach Balls: Music Festival Marketing

Tuesday, October 21 - 3:30pm-4:45pm
NYU Kimmel Ctr. Room 802 Shorin

The number of music festivals worldwide has increased exponentially over the course of the last few years (hence why this website exists). This panel will address how to make your festival stand out with strategy talks concerning marketing pre- and post-event. 

Alex Joffe - Senior Director of Partnerships at Founders Entertainment
Darryl von Daniken - International Radio Festival Founder, Winter Music Conference Organizer
Jon Mcildowie - Great Escape Founder, Booking for Reading & Leeds
Parag Bhandari - Founder/CEO of UG Strategies

Festival Culture: Is It Still About the Music?

Friday, October 24 - 11:00am-12:15am
NYU Kimmel Center 905/907

This panel will take strides to address what led to the music festival boom in recent history in addition to the future sustainability of the market and what major events are doing to maintain public interest. A must for festival organizers and any festivalgoer worried flower crowns rank higher in importance than headliners. 

Anna Kopaniarz - Booking for Festival Tauron Nowa Muzyka
Chad Issaq - Stake-holder in 30+ festivals including Outside Lands and Bonnaroo
Jordan Wolowitz - Co-Founder/Partner of Founders Entertainment

Band Strategies

Smart Touring

Tuesday, October 21 - 11:00am-12:15pm
NYU Kimmel Center Room 802 Shorin

Here's a hard pill to swallow: the new revenue norm for artists in the age of piracy and streaming is touring. While some in the music industry still try to combat the changing tide, this panel will explore how to make a tour-based business model profitable. Bring your bandmates, manager, and notepad. 

Peter Sotos - Artist Manager since 2007, National Tour Booker since 2008
Randy Nichols - Manager of Vacationer, Bayside, Underoath, The Starting Line
Rob Shore - President/Founder of Rob Shore & Associates

Vibrant Videos: An Audience Development Workshop With YouTube

Thursday, October 23 - 2:00pm-4:45pm
NYU Kimmel Center Room 914 (Silver Board Room)

This panel addresses the idea that having great video content on YouTube is really only half the battle these days. Not only can you boost viewership with the right marketing tools, but additional revenue streams can be achieved through YouTube ad technology. Learn how to turn your video views into cash.

Andres Palmiter - Audience Development Strategist at YouTube
Soo Been Kim - Music Content Partnerships Manager at YouTube
Zofia Klipp - Music Content Partnerships Manager at YouTube

Special Interest

Ripping Off the Band-Aid: Why Feminism Matters in the Music Industry

Tuesday, October 21 - 3:30pm-4:45pm
NYU Kimmel Center 10th Floor - Rosenthal Pavilion

Feminism has come to the forefront of music culture over the last few years. On the pop side, BeyoncĂ© drops the biggest album of 2013 which serves as her own feminist mantra. Indie artists like Chvrches' Lauren Mayberry and Perfect Pussy's Meredith Graves pen op-eds and essays concerning misogyny and equality in the music scene. Fittingly, this panel will go over the growing feminist mindset in the modern music industry and where we can find room for improvement in terms of gender equality. 

Caroline Shadood - Distiller Promo Manager/Promoter
Jessica Numsuwankijkul - Musician/Songwriter in Heliotropes
Kelly McClure - Co-creator of Total Bozo Magazine, Riot Act Media Publicist
Rachel Brodsky - Music Content for Sirius XM
Theodora Karatzas - Warp Records

All Through a Life: Emo's Revival

Thursday, October 23 - 11:00am-12:15pm
NYU Kimmel Center Room 802 Shorin

For folks born around 1990, the term "emo" unfortunately became synonymous with annoying 12-year-old boys and girls in dark makeup complaining about their parents' lack of understanding. However, we've seen a resurgence of mid-'90s emo roots in bands like Joyce Manor, Into It. Over It., Modern Baseball, and the newly reunited American Football. This panel will discuss the current state and future of the emo revival. 

Brian Pacris - Director of Business Development at The Syndicate
Kevin Duqette - Head of Topshelf Records
Norman Brannon - Music Critic, GM of Collect Records, Guitarist of Texas is the Reason
Sean Moran - Label Manager at No Sleep Records
Tom Mullen - Site Manager/Podcast Host of Washed Up Emo

If you still haven't figured out your registration, CMJ is now offering a Show Pass for $140 that grants access to official music performances, but no conference programming. Full passes still cost $549 for adults and $365 for students. Before you descend upon NYC this month, make sure you check out our CMJ Music Marathon Guide for festival insights, travel tips, event listings, and the best spots to eat, sleep, shop, party, and explore around the city. 

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See Also:

13 Artists You Need to See at CMJ Music Marathon 2014
Schedule, Mobile App Released for CMJ Music Marathon 2014
CMJ Music Marathon 2014 Expands Conference Programming